Tag / Trent.Reznor
Reznor’s point is straight forward and easy to understand. Bottom line is, master music & online tools, work hard, deliver something good – and sell something unique other than music. Because you can’t rely on selling (recorded) music in itself. Music is ubiquitous. And it’s free. Cash is about extras.
Earlier in March, I mentioned Michael Masnick was about to hold a keynote presentation at Leadership Music Digital Summit 2009 in Nashville. He announced to update the case study on Trent Reznor (= Nine Inch Nails) he presented at Midem, which was simply brilliant. So the expectation of extending a presentation of this quality requires full attention.
At this year’s Midem, Mike Masnick from Techdirt gave a presentation focused on how Trent Reznor/NIN is doing music business. It is worthwhile watching the video. Masnick’s accompanying article can be found here. You will find additional comments there. Unsurprisingly, there are some issues mentioned which might be familiar if you read my previous articles on here.