Tag / strategies
Songpier Live Mission: “A Genuine Freakshow” Premieres New Single Via Songpier
Press release: This weekend, A Genuine Freakshow will hit the stage at the Reading and Leeds Music Festivals and announce the availability of their new double A-side single “Our Bodies / New Houses” via Songpier’s mobile app service. They are about to make use of Songpier’s unique ability to link online and real life campaigns.
Why Jay Frank (FutureHit.DNA/CMT) Fails: It’s Longevity That Artists Need, Not Chart Success
Today I stumbled into Kyle Bylin’s interview with Jay Frank of Futurehit.DNA and CMT (a division of MTV Networks) at hypebot. You can download Jay’s new book “FutureHit.DNA – How The Digital Revolution Is Changing Top 10 Songs” for free on his site. There are some claims of his that I do not necessarily agree to in the way Jay puts it. It’s a bit of context that’s missing.
Music Business: Lessons In Free Strategies From Other Industries (Pt. 1)
If talking to independent musicians about the benefits of distributing content for free you most certainly will come across four arguments in monolithic defense: (1) I paid too much in creating this to give it away for free. (2) Free distribution is beyond control. (3) How am I supposed to pay my rent? (4) Free doesn’t work. This article deals with all of them.
DIY-Marketing #1: Amanda Palmer’s Basics in Donations
I intended to start out with suggestions in DIY marketing for artists today. Then Amanda Palmer posted her response to the feedback her posting on donations generated. Read her response. It is essential and the basics to everything I can tell you. Some of it she already mentioned at Berlin’s all2gethernow. For all those who don’t have the time I’m going to highlight some parts.