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  • The Missing Link In Connect-with-Fans

    There are some issues about connect-with-fans strategies which are hard to solve: authenticity, marketing, creativity. There’s more like timing, choice of tools, the transition from connect-with-fans to reason-to-buy. But, just recently, I realised that there is another one. It is a crucial gap. It is what keeps DIY artists from managing the next step towards future technologies and therefore, towards new business models.