Tag / revenue

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  • AdSense vs. flattr, Ads vs. Donations – What’s Best? You Decide!

    Not long ago, ContentSphere saw a comeback of GoogleAds. I just wanted to give them a serious second try. Yet, now it gets a new twist. As you can see, I also added flattr buttons for the entire blog as well as separate ones for each entry. I’m having two additional streams of revenue. Maybe I should replace the term “streams” by “drops”. What’s the best choice to achieve better revenues?

    2010-10-16
    Business Models, Strategies, This Blog

  • Music Business: Lessons In Free Strategies From Other Industries (Pt. 2)

    First of all, don’t moan how much you have to pay. Others share your problem as you can see. It’s only the dimensions which are different. Btw, any software company is working on several projects simultaneously. Otherwise the risk of failed sales negotiations is too high. Secondly, clever companies selling high quality can find people willing to invest.

    2009-11-05
    Business Models, Digital Distribution, Strategies

  • Music Business: Lessons In Free Strategies From Other Industries (Pt. 1)

    If talking to independent musicians about the benefits of distributing content for free you most certainly will come across four arguments in monolithic defense: (1) I paid too much in creating this to give it away for free. (2) Free distribution is beyond control. (3) How am I supposed to pay my rent? (4) Free doesn’t work. This article deals with all of them.

    2009-11-05
    Business Models, Digital Distribution, Strategies

  • The GEMA Presumption as an Entry Barrier (Pt. 3/3)

    No matter what an expert’s study on the case might look like, the proof of availability for a sufficient number of free licensed content to counter GEMA’s presumption has to be brought forward to court. The “GEMA assumption” is part of German jurisdiction, therefore it’s much likely the ruling has to be found at Germany’s highest court, the Federal Court (BGH). But the true challenge is its verifiability.

    2009-09-03
    Art & Content, Copyright, Organisations

  • The GEMA Presumption as an Entry Barrier (Pt. 2/3)

    The licence market is protected by the GEMA presumption. The income of composers, authors and providers (labels) of GEMA licences is protected. Where’s the threat? They are “threatened” by new providers, say authors of works under Creative Commons licence. Those are constrained in selling their licenses. Free licensed songs would represent a product substantially expanded by valuable properties. It is no substitute product but nevertheless a competitive one.

    2009-09-03
    Art & Content, Copyright, Organisations

  • The GEMA Presumption as an Entry Barrier (Pt. 1/3)

    The line between private use and commercial use is not that clear, and it is not explicitly defined by Creative Commons. The definition rather relies on the author being the licenser. But in case you are about to license a work – just ask the author if the purpose you are intending is considered private or commercial use. The metadata of any work licensed under Creative Commons should allow for a contact option.

    2009-09-02
    Art & Content, Copyright, Organisations

  • Germany’s GEMA: Resistance is (not) futile

    There’s something going on in Germany. We already had our share of GEMA within the past few weeks (see Rapidshare and Jamendo). Read about it at ContentSphere, or do it over at TechDirt. GEMA, Germany’s only collections society, still is surprisingly entertaining (if you’re into cynism). But, there’s some uprising fresh breeze, and it’s coming from Germany’s most southward located town: Sonthofen.

    2009-06-28
    Art & Content, Culture, Organisations

  • Dr William Cooper, CEO informitv, on Challenges in Television Industry

    Today’s informitv newsletter is concluded by a comment by Dr William Cooper, CEO informitv, addressing current issues. It’s a brilliant one. Unfortunately, I can’t find it anywhere on their site (“resource not found”). So here it is, straight from the newsletter…

    2009-03-09
    Broadcast, Business Models, Organisations

  • Might Ralph Lauren Save Digital Distribution of Music?

    At SIIA Industry Summit 2009, Pearson CEO Marjorie Scardino described the framework for Financial Times’ digital and pricing strategy. Scardino, stressed the difference between generic content such as news and the value Financial Times provides by quality analysis. Apart from the brand value, it is in particular the supplier generated extra content which defines the product’s market value.

    2009-02-03
    Business Models, Digital Distribution

  • Pay a fee at your ISP, get your music for free – sort of

    It was in March 2008 when Warner Music Group hired business veteran Jim Griffin to develop a new business model to build upon. In early December, the result hit the public. Selected universities were approached to prove if the business model would work: Students would pay a small fee, and in return they were allowed to access and download all music available via internet for free – legally.

    2009-01-21
    Business Models, Digital Distribution