Tag / marketing
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The Missing Link In Connect-with-Fans
There are some issues about connect-with-fans strategies which are hard to solve: authenticity, marketing, creativity. There’s more like timing, choice of tools, the transition from connect-with-fans to reason-to-buy. But, just recently, I realised that there is another one. It is a crucial gap. It is what keeps DIY artists from managing the next step towards future technologies and therefore, towards new business models.
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Why Fans Don’t Pay You – And Why They Will: Basics of Customer Relationship Success
You might have noticed I dropped AdSense. Feels a lot better. Instead, I added a link to Dreamstime for picture licensing (check my articles, I used them more than Flickr I think). Plus, I implemented a plug-in from AdTaily. Nice one, you can have ads on your site and – even more important – you decide whether to accept or to decline.
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Upcoming topics in music, copyright & marketing at ContentSphere
Having conceptualised a good part of Berlin music conference all2gethernow’s discussion topics, I suddenly find myself with heaps of thoughts and content not published on ContentSphere. It just would be a shame to not make use of it. These topics are dealing with issues and they are raising questions. I contributed them to a2n because of their relevance in today’s music business.
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Why Jay Frank (FutureHit.DNA/CMT) Fails: It’s Longevity That Artists Need, Not Chart Success
Today I stumbled into Kyle Bylin’s interview with Jay Frank of Futurehit.DNA and CMT (a division of MTV Networks) at hypebot. You can download Jay’s new book “FutureHit.DNA – How The Digital Revolution Is Changing Top 10 Songs” for free on his site. There are some claims of his that I do not necessarily agree to in the way Jay puts it. It’s a bit of context that’s missing.
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DIY-Marketing #3: Georgia Wonder Serving Fresh Ideas in Reducing Recording Cost
Georgia Wonder is Stephanie Grant from London and Julian Moore from Portsmouth. We got to know each other via Andrew Dubber’s blog and Twitter. You’re searching for a pop/rock/folk band serving beautiful tunes and a brilliant female voice – buy their tracks. You can even choose if and how much to pay for downloads. Or you may order a physical copy.
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Music Business: Lessons In Free Strategies From Other Industries (Pt. 2)
First of all, don’t moan how much you have to pay. Others share your problem as you can see. It’s only the dimensions which are different. Btw, any software company is working on several projects simultaneously. Otherwise the risk of failed sales negotiations is too high. Secondly, clever companies selling high quality can find people willing to invest.
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Music Business: Lessons In Free Strategies From Other Industries (Pt. 1)
If talking to independent musicians about the benefits of distributing content for free you most certainly will come across four arguments in monolithic defense: (1) I paid too much in creating this to give it away for free. (2) Free distribution is beyond control. (3) How am I supposed to pay my rent? (4) Free doesn’t work. This article deals with all of them.
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DIY-Marketing #1: Amanda Palmer’s Basics in Donations
I intended to start out with suggestions in DIY marketing for artists today. Then Amanda Palmer posted her response to the feedback her posting on donations generated. Read her response. It is essential and the basics to everything I can tell you. Some of it she already mentioned at Berlin’s all2gethernow. For all those who don’t have the time I’m going to highlight some parts.
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Recommended Music: “The Bony King of Nowhere”
It’s been some time now but the most striking thing I remember about The Bony King of Nowhere is… sounds. It captured me right from the beginning… and Bram’s voice is deeply emotional and haunting at the same time. Love it. Sometimes, there’s a reminiscence of Radiohead minus electronics. So it’s even no wonder he took his project’s name from a subtitle of a Radiohead song.
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Trent Reznor Explains Online Music Business
Reznor’s point is straight forward and easy to understand. Bottom line is, master music & online tools, work hard, deliver something good – and sell something unique other than music. Because you can’t rely on selling (recorded) music in itself. Music is ubiquitous. And it’s free. Cash is about extras.
