Tag / licensing
-
![Rewiring streaming architecture]()
Rewiring Streaming Architecture: Tearing the Heart Out
From a business point of view I know the obvious failures in streaming are intended to generate mass appeal. In the long term though, you won’t reach the niche audiences in the Long Tail. It is about time to rewire streaming architecture. This must go go right down to the core. Because there is one issue with streaming that doesn’t get the attention it deserves, and it’s more serious than you think. The solution however is more overwhelming than you ever dared to hope. The core of the problem is the catalogue.
-
![Blockchain - for good or for bad?]()
What To Expect From Blockchain In Music Industries?
Why is it that Blockchain appears to be the megastar on the roster of newcomers? I mean, look back… it is just about two years that blockchain became an insider’s tip first. For music. For Bitcoin it had been around for some time already then. Today, music conferences are chasing anyone who can spell the…
-
![]()
Upcoming topics in music, copyright & marketing at ContentSphere
Having conceptualised a good part of Berlin music conference all2gethernow’s discussion topics, I suddenly find myself with heaps of thoughts and content not published on ContentSphere. It just would be a shame to not make use of it. These topics are dealing with issues and they are raising questions. I contributed them to a2n because of their relevance in today’s music business.
-
![]()
The GEMA Presumption as an Entry Barrier (Pt. 3/3)
No matter what an expert’s study on the case might look like, the proof of availability for a sufficient number of free licensed content to counter GEMA’s presumption has to be brought forward to court. The “GEMA assumption” is part of German jurisdiction, therefore it’s much likely the ruling has to be found at Germany’s highest court, the Federal Court (BGH). But the true challenge is its verifiability.
-
![]()
The GEMA Presumption as an Entry Barrier (Pt. 2/3)
The licence market is protected by the GEMA presumption. The income of composers, authors and providers (labels) of GEMA licences is protected. Where’s the threat? They are “threatened” by new providers, say authors of works under Creative Commons licence. Those are constrained in selling their licenses. Free licensed songs would represent a product substantially expanded by valuable properties. It is no substitute product but nevertheless a competitive one.
-
![]()
The GEMA Presumption as an Entry Barrier (Pt. 1/3)
The line between private use and commercial use is not that clear, and it is not explicitly defined by Creative Commons. The definition rather relies on the author being the licenser. But in case you are about to license a work – just ask the author if the purpose you are intending is considered private or commercial use. The metadata of any work licensed under Creative Commons should allow for a contact option.
-
![]()
GEMA vs. Jamendo et al. – Get Money for Nothing
You will remember my article on music distribution platform Jamendo going with Creative Commons. Today, I just read news from a week ago that they are about to integrate a new search tool. It supports promoters, agencies, movie makers and game manufacturers by providing search categories like mood, occasion, genre and language. Business customers of Jamendo who would like to make commercial use of tracks offered can purchase licenses within Jamendo PRO.
