Tag / content industry
At SIIA Industry Summit 2009, Pearson CEO Marjorie Scardino described the framework for Financial Times’ digital and pricing strategy. Scardino, stressed the difference between generic content such as news and the value Financial Times provides by quality analysis. Apart from the brand value, it is in particular the supplier generated extra content which defines the product’s market value.
It was in March 2008 when Warner Music Group hired business veteran Jim Griffin to develop a new business model to build upon. In early December, the result hit the public. Selected universities were approached to prove if the business model would work: Students would pay a small fee, and in return they were allowed to access and download all music available via internet for free – legally.