Tag / business models
Rewiring Streaming Architecture: Tearing the Heart Out
From a business point of view I know the obvious failures in streaming are intended to generate mass appeal. In the long term though, you won’t reach the niche audiences in the Long Tail. It is about time to rewire streaming architecture. This must go go right down to the core. Because there is one issue with streaming that doesn’t get the attention it deserves, and it’s more serious than you think. The solution however is more overwhelming than you ever dared to hope. The core of the problem is the catalogue.
DIY-Marketing #3: Georgia Wonder Serving Fresh Ideas in Reducing Recording Cost
Georgia Wonder is Stephanie Grant from London and Julian Moore from Portsmouth. We got to know each other via Andrew Dubber’s blog and Twitter. You’re searching for a pop/rock/folk band serving beautiful tunes and a brilliant female voice – buy their tracks. You can even choose if and how much to pay for downloads. Or you may order a physical copy.
Music Business: Lessons In Free Strategies From Other Industries (Pt. 2)
First of all, don’t moan how much you have to pay. Others share your problem as you can see. It’s only the dimensions which are different. Btw, any software company is working on several projects simultaneously. Otherwise the risk of failed sales negotiations is too high. Secondly, clever companies selling high quality can find people willing to invest.
Music Business: Lessons In Free Strategies From Other Industries (Pt. 1)
If talking to independent musicians about the benefits of distributing content for free you most certainly will come across four arguments in monolithic defense: (1) I paid too much in creating this to give it away for free. (2) Free distribution is beyond control. (3) How am I supposed to pay my rent? (4) Free doesn’t work. This article deals with all of them.
DIY-Marketing #2: Can Artists Be Creative?
Is this provocative to ask? Well, yes. No. Depends on. Nobody has the skills to be creative in every field. Or is there a sculptor in your band who is perfect in weaving tapestries, writing scripts for plays at the Old Vic, and at the same time artfully handling his stock shares himself and piling up his riches at the Caimans?
DIY-Marketing #1: Amanda Palmer’s Basics in Donations
I intended to start out with suggestions in DIY marketing for artists today. Then Amanda Palmer posted her response to the feedback her posting on donations generated. Read her response. It is essential and the basics to everything I can tell you. Some of it she already mentioned at Berlin’s all2gethernow. For all those who don’t have the time I’m going to highlight some parts.
all2gethernow: Invitation For Press Conference On 01 Sept In Berlin
Dear all, holding the role of the curator of Forum I (“Collection Societies & Rights Management”), on behalf of all2gethernow e.V., I’d sincerely like to invite you to take part in our press conference in Berlin on 1st Sept. respectively alert you to Berlin’s upcoming all2gethernow – a new music and culture convention.
The Pirates’ Good Deeds – Tomorrow’s markets: How the Internet is shifting powers between artists and companies. [by Kolja Reichert]
The New York Times’ online archive holds the oldest message in regards to the topic of piracy in music industry. It originates from 13 June 1897, the founding time of music industry. „Canadian Pirates“ mailed counterfeit records across the border and sold them for a tenth of its real price. The industry bewailed a 50% loss in turnover demanding the postal sevice to filter items out.
Trent Reznor Explains Online Music Business
Reznor’s point is straight forward and easy to understand. Bottom line is, master music & online tools, work hard, deliver something good – and sell something unique other than music. Because you can’t rely on selling (recorded) music in itself. Music is ubiquitous. And it’s free. Cash is about extras.
Excuse Me, What Again Is It I Should Pay For?
Michael Masnick revisits the shutting down of SpiralFrog: However a new idea in online music business gets hailed, there still is at least one predominant reason for failure. To succeed, you have to offer more than what you can get for free using bit torrents. You need real added value. It’s what Masnick calls the “reason to buy”.