Tag / added value
At this year’s Midem, Mike Masnick from Techdirt gave a presentation focused on how Trent Reznor/NIN is doing music business. It is worthwhile watching the video. Masnick’s accompanying article can be found here. You will find additional comments there. Unsurprisingly, there are some issues mentioned which might be familiar if you read my previous articles on here.
At SIIA Industry Summit 2009, Pearson CEO Marjorie Scardino described the framework for Financial Times’ digital and pricing strategy. Scardino, stressed the difference between generic content such as news and the value Financial Times provides by quality analysis. Apart from the brand value, it is in particular the supplier generated extra content which defines the product’s market value.