22nd August, Munich/Reading – This weekend, A Genuine Freakshow will hit the stage at the Reading and Leeds Music Festivals and announce the availability of their new double A-side single “Our Bodies / New Houses” via Songpier’s mobile app service. Making use of Songpier’s unique ability to link online and real life campaigns, drop-cards mimicking an iPhone will be thrown to the crowd, bearing the QR-Code for their Songpier app on the back. With this campaign, A Genuine Freakshow have showed off their business savvy in discovering exciting new ways to spread their music.
Just 12 weeks after going public, Songpier boasts a tremendous and steadily growing number of artists and bands integrating self-built apps. Premium quality, latest technology, flexibility and free availability are benefits that can’t be beaten by any other service.
A Genuine Freakshow’s manager, Erik Nielsen (Wingnut Music) recalls: “After initially uploading songs, photos, and information to Songpier to try it out, the band and I were very impressed at both the amount of information and functionality available, plus the easy-to-use and good-looking app itself.”
“It is the ability to give fans at shows and festivals immediate access to the music that makes Songpier incredibly powerful,” says Nielsen. “Because there is also a depth of band information available in Songpier, and the ability to access it from just about any smartphone, it’s a way for a new fan to discover a lot more right there and then, and walk away from a festival with more than just a vague memory of ‘that new band they saw’.”
Whereas other services are either pricey, or the artists pays for hosting or use of shop services, Songpier is entirely free. Since it is built in HTML5, the web’s upcoming technology, there’s no app store dependency, and no fee for developing has to be paid – often another hidden cost.
There will be premium services available in the near future, catering for labels’ demands too. The first major partner to deploy Songpier for its own clients is The Orchard.
Nielsen hints at more upcoming projects with Songpier: “To encourage fans to keep checking the app and find out about upcoming tour dates specifically, we will be uploading new exclusive music to Songpier leading up to A Genuine Freakshow’s single release on 26th September.”
About A Genuine Freakshow:
A Genuine Freakshow are an artful blend of pop sensibility, icy soundscapes and blistering walls of noise. Their sound, while impressively focused, covers a range of musical staples, with the group letting influences from Mew to Sigur Ros and The National surface throughout. With a line-up that adds violin, cello and trumpet to the standard rock four-piece of guitar, bass, drums and vocals, their live shows are a master class in how to do epic without slipping into pompous.
Having existed in several incarnations since as early as 2005, the band arrived at their current seven-piece line-up in late 2008, which saw them begin touring and recording in earnest. After a dozen festival appearances this summer, including the BBC Introducing stages at this year’s Reading and Leeds Festivals, they plan to spend the autumn of 2011 touring the UK in support of the upcoming single.
“A seven-piece experimental post-everything pop bonanza, and as you’ll hear, A Genuine Freakshow are even better than that. What an absolutely marvellous band.” – Tom Robinson, BBC 6 Music